It also doesn't help that - in their futile attempts to stop piracy, which you would think they would have learned by now not to do - all the major platforms are using media players that wouldn't look out of place in a museum, that have practically zero customisation or useful options.

Netflix, for example, inexplicably removes the progress/seeking bar when the credits begin rolling. You wanted to go back and watch something before the credits? Tough, you need to use Netflix's back button, click the movie again and then seek to that point - all of which takes ages to load.

I can't claim to have experience of sending out data on the scale that Netflix and Amazon Prime are, but I too find it surprising just how slow not only the interfaces are, but the actual media players themselves, when it comes to seeking parts of a film or simply loading the movie to begin playing. It really makes you think that a significant number of people out there who would be willing to pay for content would pirate it purely to be able to play it in a more convenient manner.